Sonic Bids Weighs In
A few weeks ago, I wrote a column about Sonic Bids. For those of you who are unaware of it, check out www.sonicbids.com. My feeling at the time was that they had interposed themselves between the gig and the musician.
I know that their share of the consideration fees are minimal, but they have created the paradigm whereby everyone starting outnow has to pay the venue for considering them, unless you, as an artist are already famous.
So if you have an agent, this is moot, unless you are submitting to all the festivals that are subscribing to the Sonic Bids approach. But these festivals and conferences always charged for the consideration, so the idea of charging for submission wasn't invented by SonicBids.
However, they have created a way for them to make a little money on every submission and they suggest to the venues that they contact thatif they subscribe to Sonic Bids, they have another revenue stream. Unfortunately the revenue stream comes from the dryest of sourcest--the nascent musician.
But be that as it may, this particular genie is out of the bottle. Here's what Tony Hollum had to say about Sonic Bids. From my point of view there are both pros AND cons to the Sonic Bids approach. So I wanted to share their response. This is a thoughtful letter and gives us another perspective on this new issue.
Here's Tony's letter:
Hi James,
I saw your detailed review of Sonicbids! I wanted to reach out and hopefully clarify a few things you mentioned.
The range of submissions on Sonicbids can go from $2 to $35+, though the $35+ (currently 12 listings) fee is very rare. At any given time, we have about 800 listings open, and more than half of them are $5 or lower. (Right now, there are 551 $5 or lower listings.) The rest of the listings, with the exception of 1/8th of them, are under $10. The average gig listing on the site is about $10.00.
(If you go to our promoter drop-box and use the advanced search to view all the submissions by submission fee you can get a good overview of them.)
People often ask why submission fees exist. A while back, the listings were free, but we found bands were submitting to everything, even if it wasn’t appropriate for them. We had metal bands submitting to jazz clubs, thinking, “It’s free so why not?” What happened was promoters on the other end became inundated. We’ve seen that having a small barrier to entry in place helps bands evaluate whether or not the opportunity is right for them before applying. And promoters end up with a better-fitting talent pool to make their selections.
While we can’t guarantee a band will get every gig it applies to, we do guarantee that their submissions will be reviewed by the gig’s promoter. Most of our listings come equipped with a tool called the Submission Tracker that allows you to keep tabs on your submissions, and get your money back if promoters don’t review them in the given timeframe.
What many people don’t know is that we work to open up additional slots at festivals for independent bands. We often sponsor stages so these events can feature more artists. A good example of this is Midem, which is one of the largest music industry conferences in Europe, who before us, didn’t have any bands performing.
We also have a lot more features being added so keep checking back – specifically for the gig listings, which will contain a lot more information about gigs, based on the feedback we collected from our members. You can track our work on our Builder’s Blog: www.sonicbids.com/buildersblog. I also blog on the SonicBlog: www.sonicbids.com/sonicblog
By the way, I really enjoyed your post on Folk Alliance. That is some great advice for performing under short time constraints. Great site.
If you have any other questions, feel free to write back, or share any of this with your readers if you think it might help them understand what we do.
All the best,
Tony
______________________________________________
Tony Hollums
Member Relations Coordinator
Sonicbids
500 Harrison Avenue
Suite 404R
Boston MA 02118
Tel: 617-502-1326
Fax: 617-482-0516
www.sonicbids.com
Get A Gig. Book A Band.
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Reader Comments (5)
Tony is really nice but the response is not honest.
Seriously, its such a huge problem that Jazz bands are submitting to a heavy metal club and vice versa- that the solutions is to charge a fee beginning with $2 and ending in the hundreds?
What guarantee is the company giving that the artists that submit (paying money) are really being given any consideration?
What guarantee is there that any of the selections are actually followed through on?
If you read their forums there is an enormous discrepency between what they are taking money for and what they are delivering...
dear s.c. my feeling is, if you get then work, then they should get paid. if you don't get the work, then it is just costing you. sonic bids makes money, the venue makes money and you, the artist, the one least able to afford not making money, actually loses money. i think it sucks. but it's supply and demand. there are a lot more artists than venues and labels, so when ever there is a glut, the product (in this case, us) becomes devalued. it is frustrating because no matter how good you get, if no one hears you, to what avail is the growth, except self satisfaction. these are tricky times and i just keep wanting to blame the people who made george bush president. they put the whole world out of balance. in a fair and just world would that man's accomplishments made him president? and it filters down, always, down to us.
keep practicing, keep trying, keep gigging, keep performing, keep writing and most of all, keep believing. it's where it all starts and nothing comes without it.
james
i just signed up for sonicbids and was contemplating putting up media on to their servers when i decided to search for reviews on this service.
i didn't realize that there was a submission fee for groups on sonicbids to find work. this sucks. the author of this post is correct, that sonicbids is relying on revenue stream from the dryest of all demographics. musicians don't have sh#t. it gave me pause to sign up for th 30 day free trial knowing that i would have to give them my credit card number -- here's yet another opportunity for identity theft.
so, i will now cancel my membership with sonicbids, a mere few hours after i have signed up now that i know that it is just a scam like many other music promotion scams -- anyone remember TAXI song pluggers?
soapbox rant:
i am sick of the sites that hope to make money hawking talent. invariably, the musicians do all the work and payout for these stupid services and most get nothing in return.
i believe that if you have your own website and a good 'feel' for the area in terms of the availability of live music venues, then combining the two resources should be able to net you a gig. you don't necessarily need a service like this sonicbid b.s. to get employed.
i also want to mention that record companies are now dead but continue to promote their 3 or 4 artists a year using the media channel they control anyway (MTV, radio). they cannot, however, control the Internet and this place can and does make a difference in the way a band can make money and become famous.
sonicbids is just another trap and musicians should stay away.
I went to http://www.g2.fm and http://www.myspace.com and told the other sites to go F themselves.
We have been a client of Sonicbids for almost 10 years - and had a number of our artists' EPK's registered through them. We have never liked or used their "pay to see if the venue might be interested in us" scheme. A phone call and email is cheaper. The festivals that operate a "closed shop" system through Sonicbids will be the poorer for it.
We are a UK based company, but our artists perform in Europe, India and China. We have growingly come to the conclusion that the majority of Sonicbids effort and advantage remains in the USA.
The scheme certainly has an 'Indie feel' in the early days - but in our view has become corporate and now has all the baggage usually associated with that.
The most apparent of this is their lack of understanding concerning the service part of the offering. Interacting with their "Community Representatives" is much like trying to communicate with the customer service hotline at your bank. Their Email correspondence is scattered with corporate terminology and meaningless platitudes. Your complaint becomes "feedback" - and your concerns are treated as a resistance to change and assurances that "you'll get used to it".
You can read our response sent to Sonicbids and posted on their blog page here: http://blogs.sonicbids.com/lou/2010/04/16/whats-this-new-venue-database-thing/comment-page-1/#comment-1612
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Going online (thanks google) made us realise the scale of dissatisfaction that echoed our own. We have just taken on 3 new artist clients and have made the decision not to register them with Sonicbids. We have since discovered a number of very good sites where we can create an EPK and which will embed the artist's giglist in other places. We will transfer our existing clients from Sonicbids during the next few weeks.
This action was not taken lightly - it entails a lot of admin effort on our part and people get attached to what becomes familiar. I also like Panos - I've shared coffee and donuts with him at the international music festival MIDEM in Cannes when I was with the British stand. Unfortunately, when it gets big, you lose control of the corporate beast and it becomes driven by other - irrespective of the original vision.
Inevitable this is the way of the "Indie" scene. It's beautiful and idealistic when it's 'lean and mean' - but becomes distant as it evolves. (There are corporate strategies to address this - but that's all they are ... strategies!)
We now feel quite liberated and "Indie" pioneers once again. We were also pleasantly surprised to discover some of the fabulous alternatives which now have the edge on Sonicbids. With our heads firmly buried in Sonicbid's beach we never noticed others developing a "better mousetrap". We are also delighted that they nearly all offer a free service.
It's a brand new music business - go and have fun!