Social Media Sites - Which One Do You Choose?
Wednesday, November 30, 2011 at 02:14PM There are so very many sites that can sell your music now and there seem to be more coming every day. Everyone wants you to join their new site and put all your music up there, along with everything else about your career, music, touring, photos, special offers, etc.
Thanks to CD Baby, my music is on all the paying download sites ( more than 80 at this point), but the sites that help you make a presence and build more of a following are different than that. Reverbnation, Numubu, FMLast, Facebook, Myspace. And I’m on all of them, but…
With so very many choices how do you choose what’s right for you? Do you choose them all and spend your entire life uploading files? Do you try to be on every single site that exists? What do you do?
My feeling is that, to begin with, look over all the sites and find out how many people are actually on that site. Then pick one site that works for you and has enough people on it already to benefit you, and work that site like crazy.
Once you see results, you can refine your working process, limiting it to what works. Then go find another site and do it all over again. The thing you must remember, however, is that as soon as you stop working it, you lose all momentum. It really is a sysiphus game.
I started out by simply putting something on every site that I could find. And to tell you the truth, I don’t take advantage of any of them because I haven’t gone to the trouble of learning how to use every option that they make available to you.
I have now had a change of opinion about what to do. For me, I’m going to investigate all the sites and then pick the one that I think will give me the most bang for my efforts. That is not to say that I am going to take my stuff off of the other sites, I’m just going to concentrate like crazy on one site and see if I can gain some momentum there.
The next question will be, what does having momentum on that site do for you? I want it to turn into more CD sales, more downloads, more performance dates, and larger audiences.
Right now there are more people making their own music than has ever been in history; more people making their own CD’s; more people competing for the same gigs. And that is a tough one.
Right now, there is someone who is willing to work for free; there is someone willing to give some skimming bastard money just to get the chance to have a venue hear them; thereis someone always trying to take your place. What do you do?
Practice, perform, record and keep in mind that when you make a CD, you are competing with every great CD that was ever made. No one cares if you are better than you’ve ever been, they only care if what you are doing is, by their lights, musical, familiar, unique and cool. This is not a game for sissies.
If you keep working at what you are doing and you keep putting it out there, there’s still a chance that nothing extraordinary will happen to your career, but you will have the satisfaction of spending your whole life doing what you love, and getting better and better at it. That is the reward. The money is gravy and the fame is only useful when trying to fill seats in an auditorium. Otherwise it just gets in your way.
But I digress.
Pick one social media site and learn it. Work it like crazy. Then start adding more sites to your P.R arsenal.
Reader Comments (2)
Hmmm I actually try all these sites and see which fits me. So far, the website that I see fit for my interests is Last.fm.
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