I was just doing some mail order, when I realized that I do some stuff that might help you all in your own emailing of CD’s or whatever.
First of all, I try to write the address by hand, unless it’s hundreds of CD’s going out at once, then I let the computer do it, but individual orders and CD’s sent to individuals at radio or media, I like to hand address. It looks more personal and it looks warmer to me somehow. Not impersonal and automatic like a computer would do the address.
Secondly, I always ascertain that what they ordered is what they get. I do this by putting on the label in the lower left hand corner, a small code of my own that signifys which cd the person ordered. This saves you a lot of time and money, as if you make a mistake, the cost is on you. The cost of the wrong CD, the mailing, the time at the post office, packaging, etc.
By the way, when I do make a mistake (as we all do from time to time), I always tell the person to keep the CD or if they truly don’t like it, to give it to someone that they think might like it. This way they have not been even more inconvenienced by having to send the CD back. Just eat it. Give it to them and know that the benefits of generosity and grace far outweigh the cost of a CD, post and packaging.
Thirdly, if the CD is going to media of any sort, I write on the upper left hand corner of the bubble envelope, the title of the CD, in large easily read letters. This is because I have already contacted the addressee at that particular media to alert them of the coming of the package and have asked them to be on the lookout for it.
I know that they get thousands of packages and probably are not actually going to be on the lookout for it, unless they truly have a personal interest, but it is a gracious thing to do.
Another thing that I do for media is to partially open the shrink wrap. That way they don’t have to experience lifting their nail from the quick trying to get the industrial strength shrink wrap open; makes it easy for them and that never hurts.
In every package, I always include a little bump. A postcard from me, signed with a thank you. Also if I have a new project or a related project, I will include info on that project and how to obtain it from me.
Finally, I try to get the package out the same day it was ordered, or at worst the very next morning. There is nothing more wonderful in the mail order world than an expeditiously received package.
Now I have to get to the post office.