John Hart's New Folk Radio - Part of the New Paradigm

There are commercial FM stations available for nearly every music format imaginable, except one: acoustic music. It's understandable.

Programming a commercial radio station with full-time acoustic music probably wouldn't go over big with metro city advertisers because the audience would be small compared to say a rock-and-roll station.

But the story is quite different when one thinks in terms of the Internet.

And that's exactly what John Hart of Portland, Oregon did.

He created a full-time streaming radio station dedicated to acoustic music, 24/7. And by acoustic, John means guitars, fiddles, banjos, mandolins, nearly anything with strings. The new online station he created is called New Folk Radio and you can find it at www.NewFolkRadio.com. 

Why would a full-time acoustic station work online if it doesn't work as a hypothetical commercial FM station? The answer is the online audience size has the potential of being much larger than any metro city audience and that makes all the difference to advertisers.

NewFolkRadio.com is an advertiser supported business model. Thus far, John has zero advertisers, but that's okay, according to him. "They'll come along in time. We've only been operating three months," he said.

NewFolkRadio.com has more than 300 artists in their CD library, with more than 1,000 songs available. You can listen to folk, roots, Americana, and bluegrass as you create your own playlist. In fact, you can even save multiple playlists of your favorite songs and save them for future use.

John adds new artists and newly released CD's to NewFolkRadio every day of the week. "The flow of new releases seems unending!" he says. Independent artists are particularly welcome.

NewFolkRadio links back to indie websites or CDBaby.com. It's a great opportunity for indies to get air play and sell CD's.

John accepts CD's via YouSendIt or Dropbox, as well as AirPlayDirect, or you can just snailmail the CD to the station.

John is currently working on a new software device that will allow Facebook users to listen to NFR within their Facebook page. Acoustic music never sounded so good.

Comments

[Kelly | Discount Suits]

Thanks for sharing the ideas of yours, being caught up in a work like this is really great.

[Bobby Brogan]

Well wouldnt you know it...I click on the link get to the site...and cant get any sound...

[machines a sous gratuites]

Great post, thanks you very much :)